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Bounce rate: What is it and how does it hurt your SEO?

Bounce rate: What is it and how does it hurt your SEO?

Douglas Paiani
07/03/2021

In this article, we will tell you all about the metric, in addition to bringing you precious tips to reduce the index and hook the user. Good reading!

You probably have already encountered the bounce rate when reviewing your Google Analytics dashboard. Also known as the Bounce Rate, the metric measures the number of people who accessed the site, but left shortly thereafter, with no interaction with the page.

Such behavior is very important to be monitored, as it is an indication of two paths: either the content was not relevant to the user or its audience is not compatible with the product or service offered. Let’s find out? Then read on with us!

Visitor retention

How to arouse curiosity in those who do not even click? Perhaps attracting people to your site is not even the most arduous task. The mission becomes more complex when you start a dialogue with the audience and try to discover the message that makes sense to the visitor.

It is worth reinforcing: the high rejection rate is a warning sign! Perhaps your website and marketing strategy should be overhauled as soon as possible.

Rejection and conversion: best friends!

Here’s an important tip. Reducing the bounce rate helps a lot to boost your conversion. After all, the more the user is interested in what is being presented, the longer the visit and as a consequence, the greater the interaction with the pages and buttons.

We’ve separated five proven tips to reduce your bounce rate and improve your site’s conversion.

1- Improve the readability of your content

Readability is the level of ease of reading the text. Usually, large text blocks scare the user. Therefore, use short, easy-to-read texts and a breather between areas, exploring titles and bullets points. It is also worth intermingling with images, graphics and quotes.

This article serves as an example! Instead of writing a long text, we have listed the tips for you. ?

2 – Leave the user alone

It seems obvious right! But many sites do not welcome visitors. In fact, they scare them or upset them with the hateful pop-ups. According to a survey (source Adfusion.com), only 14% of consumers will respond to a pop-up ad, compared to 51% who respond positively to email offers. So, depending on your conversion strategy, avoid this feature.

3 – Create a powerful call to action.

Make sure your CTA is attractive. After all, it has the role of hooking users to click and see what’s on the other side.

When developing a CTA, every detail matters. It may seem simple, but even a small button makes the difference when converting. When in doubt, test!

4 – Increase the loading speed of your website.

If you think that the speed of opening the page makes no difference, then read this fact: consumers expect a full load of up to two seconds. After that, the expected behavior is to close it and visit the competitor’s.

5 – Attract the right visits to your site

Always target the ideal visitors for the product or service you offer. The value of a certain audience is priceless.

Conclusion

The bounce rate is an extremely important metric and completely related to the success of your conversion strategy. You already know that famous phrase – adapted: “the user’s first impression when visiting your website is what remains”. Prioritizing a good experience is essential to ensure the achievement of conversion goals, in addition to loyalty and a long-term relationship.

 

Need help transforming your website or e-commerce experience? Then count on the Ogiva Digital team. Talk to us and find out more!

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